Bloopak cosmetics packaging design is not just a kind of commodity packaging design, but also convey the brand culture which, as well as people's pursuit and ideological content, and to support this brand of consumers and potential consumer recognition. The international market in the high-end cosmetics are very focused on the packaging design, because the packaging of the pros and cons to a large extent affect the sales of cosmetics. In the high-end cosmetics have their clear brand positioning strategy, so that consumers are interested in the concept of brand and packaging characteristics.